- Authors
- Abul Hasnat Md Zakir Uddin
- title
- Product platforms: influencing factors and effects
- Please use the following URL when quoting:
- https://nbn-resolving.org/urn:nbn:de:bsz:14-qucosa-152408
- original_z0
- Thorsten Claus und Niels Seidel (Hrsg.), Werkstatt europäischen Denkens – Festschrift 20 Jahre Internationales Hochschulinstitut Zittau, Dresden: TUDpress, 2014, ISBN: 978-3-944331-35-5, S. 145–149
- Source
- Werkstatt europäischen Denkens – 20 Jahre Internationales Hochschulinstitut Zittau
- publication_date
- 2014
- Abstract (EN)
- The product platform strategy is well known for its several positive effects. However, these effects differ under different market situations. Several product platform projects related decisions can influence these effects. This research work will show how these effects are influenced by decisions under different market situations, findings will help academics in enriching product platform theories and, it will help managers to take proper decisions to enhance the possibility of product platform project success.
- Keywords (DE)
- Produktplattformen
- Keywords (EN)
- product platforms, product platform effects
- Classification (DDC)
- 378
- Classification (RVK)
- AL 59872, AL 59878, NZ 14420
- Publishing house
- TUDpress, Dresden
- corporation_other
- Technische Universität Dresden, Zittau
- URN Qucosa
- urn:nbn:de:bsz:14-qucosa-152408
- Qucosa date of publication
- 10.10.2014
- Document type
- contained_work
- Document language
- English
- licence
- CC BY 3.0 DE