- Titel
- Designing an Innovative Platform to Qualify Corporate Community Managers
- Zitierfähige Url:
- https://nbn-resolving.org/urn:nbn:de:bsz:14-qucosa2-1061646
- Übersetzter Titel (DE)
- Design einer innovativen Plattform zur Qualifizierung von Corporate Community Managern
- Erstveröffentlichung
- 2025
- Datum der Einreichung
- 30.10.2025
- Datum der Verteidigung
- 20.07.2026
- Abstract (EN)
- Context and Motivation The ongoing Digital Transformation and the paradigm of Industry 4.0 are fundamentally chang-ing the way organizations work, learn, and innovate. In this environment, Corporate Community Managers (CCMs) play a central role by formally managing intra-organizational online commu-nities to enable knowledge collaboration, support distributed innovation, and strengthen organi-zational learning. Despite their strategic significance in connecting communication, digital infra-structures, and knowledge management, the professional development of CCMs remains largely unstructured. Existing qualification formats are often company-specific, informal, and lack trans-parency, comparability, and transferability. This gap is critical in the context of New Work, which emphasizes autonomy, participation, and competence-oriented qualification in dynamic work environments. Research Objective The dissertation addresses the general research question: How to design an innovative platform to qualify Corporate Community Managers? The central objective is to design and evaluate a com-petence-oriented qualification platform that enables individualized, adaptive, and transferable learning pathways for CCMs. Central to this objective is the design of a platform concept with three integrated components: a Self-Evaluation Tool, a Competence Development Guide, and a Competence Shop. Together, these elements provide structured competence evaluation, targeted micro-qualification design, and transparent access to suitable learning opportunities. The disserta-tion is cumulative and builds on seven peer-reviewed publications. These publications investigate success factors of online collaboration, develop and validate a competence profile for CCMs, de-sign and test the Self-Evaluation Tool, derive didactic principles for micro-qualifications forming the Competence Development Guide, and evaluate the integrated platform concept including all three components. Research Approach The study adopts the Design Science Research (DSR) paradigm, to address complex practice-oriented problems in emerging domains. In line with the evolving character of the CCM role, the research takes an exploratory and qualitative orientation. Systematic literature reviews provided the theoretical foundations of intra-organizational collaboration and competence-oriented learn-ing. Qualitative expert interviews and a Delphi study were conducted to derive and validate a structured competence profile, including three proficiency levels and behavioral anchor exam-ples. Building on these insights, a prototype of the Self-Evaluation Tool was iteratively developed and tested with practitioners. Further literature analysis and expert interviews informed the deriva-tion of six design principles for competence-oriented micro-qualifications. The iterative synthesis of these results culminated in the integrated platform concept, which was evaluated by an expert panel in a focus group interview. Results and Conclusions The research resulted in four key outcomes. First, a competence profile was developed as a sys-tematized model comprising 25 domain, social, and personal competences for the job-profile of CCMs, each defined at novice, intermediate, and expert levels with corresponding behavioral anchor examples. Second, a Self-Evaluation Tool was designed and validated, enabling CCMs to evaluate their competences, identify development needs, and receive targeted qualification rec-ommendations. Third, a didactic framework with six design principles for competence-oriented micro-qualification was derived, supporting scalability, personalization, and practical applicability in diverse organizational contexts. Finally, the platform was conceptualized as an integrated archi-tecture linking competence assessment, didactic guidance, and a marketplace for qualification measures, allowing continuous adaptation to evolving competence demands. The platform facili-tates transparency, comparability, and recognition of competences, thereby contributing to the professionalization of the CCM role and facilitation of intra-organizational knowledge collabora-tion. Together, these outcomes provide a scientifically grounded and practically applicable ap-proach to establish the CCM role and advancing competence-oriented qualification in the context of Digital Transformation, Industry 4.0, and New Work. Implications and Outlook Scientific implications: The dissertation extends the DSR knowledge base by deriving design prin-ciples for competence-oriented qualification in digital work environments. It contributes a struc-tured approach to modelling transferable competence profiles, designing user-centered and data-secure self-evaluation tools, and enabling modular, adaptive learning pathways based on micro-qualifications. The resulting design knowledge is theoretically grounded and transferable beyond the CCM domain. Practical implications: Organizations and qualification providers can adopt the platform model to systematically develop and certify competences in roles shaped by Digital Transformation and New Work. Outlook: Further research should focus on evaluating the platform in real-world application con-texts, assessing its long-term impact on competence development, and examining its transferabil-ity to other domains. Advancing the platform through learning analytics and AI-based recom-mendation mechanisms are a promising direction to improve personalization and scalability. Key References Campion, M. A., Fink, A. A., Ruggeberg, B. J., Carr, L., Phillips, G. M., & Odman, R. B. (2011). Doing Competencies Well. Personnel Psychology, 64(1), 225–262. Faraj, S., Jarvenpaa, S. L., & Majchrzak, A. (2011). Knowledge Collaboration in Online Com-munities. Organization Science, 22(5), 1224–1239. Hevner, A. R., March, S. T., Park, J., & Ram, S. (2004). Design Science in Information Systems Research. MIS Quarterly, 28(1), 75–105. Holzknecht, G. (2025). Community-Driven Leadership: Communities als Transformation-swerkzeug für mehr Selbstorganisation in Unternehmen – Richtig am Richtigen arbeiten. Munich: Verlag Franz Vahlen. Tamoliune, R., Duoba, K., Karaliute, A., & Cibulskas, G. (2023). Competence-based learning in the workplace. Education and Information Technologies, 28, 1251–1274.
- Verweis
- Success factors of intra-organisational online collaboration: a systematic literature review
DOI: 10.1504/IJMED.2021.118405 - How to Train Tomorrow's Corporate Trainers – Core Competences for Community Managers
DOI: 10.1109/ITHET.2018.8424806 - AN ESSENTIAL BASIS FOR THE DESIGN OF AN INNOVATIVE PLATFORM TO QUALIFY CORPORATE COMMUNITY MANAGERS
DOI: 10.21125/inted.2020.2053 - A Delphi Method Approach to Develop Anchor Examples for the Self-evaluation of Corporate Community Managers
DOI: 10.5220/0011070800003182 - Prototype Development of a Self-Evaluation Tool for Corporate Community Managers
DOI: 10.25368/2023.80 - Competence-Oriented Qualification in Digital Community Management
Link: https://link.springer.com/chapter/10.1007/978-3-031-52667-1_18 - Facilitating Competence-Oriented Qualification in New Work: Evaluation of a Platform Prototype
DOI: 10.5220/0012577900003693 - Freie Schlagwörter (EN)
- Competence-oriented Qualification, Corporate Community Management, Digital Transformation, New Work
- Klassifikation (DDC)
- 330
- Klassifikation (RVK)
- QP 370
- QP 505
- QR 760
- GutachterIn
- Prof. Dr. Eric Schoop
- Prof. Dr. Thomas Köhler
- Den akademischen Grad verleihende / prüfende Institution
- Technische Universität Dresden, Dresden
- Version / Begutachtungsstatus
- publizierte Version / Verlagsversion
- URN Qucosa
- urn:nbn:de:bsz:14-qucosa2-1061646
- Veröffentlichungsdatum Qucosa
- 30.07.2026
- Dokumenttyp
- Dissertation
- Sprache des Dokumentes
- Englisch
- Lizenz / Rechtehinweis
- Nutzungshinweis
- Inhalte mit unterschiedlichem Rechtestatus
- Inhaltsverzeichnis
PREFACE VIII ACKNOWLEDGEMENTS IX 1. INTRODUCTION 1 1.1 Research Context 1 1.2 Strategic Significance, Qualification Challenges, and Research Approach 5 1.3 Structure of the Synopsis 7 1.4 CCM Role – Theoretical Background, Distinction and Perspective 9 2. RESEARCH DESIGN 12 2.1 Epistemological Position 12 2.2 Mapping the Cumulative DSR Contributions 12 2.3 Applied Research Methods and DSR Integration 15 3. SYNOPSIS OF PUBLICATIONS 18 3.1 Success Factors of Intra-Organizational Online Collaboration: A Systematic Literature Review 18 3.2 How to Train Tomorrow’s Corporate Trainers – Core Competences for Community Managers 22 3.3 An Essential Basis for the Design of an Innovative Platform to Qualify Corporate Community Managers 27 3.4 A Delphi Method Approach to Develop Anchor Examples for the Self-evaluation of Corporate Community Managers 30 3.5 Prototype Development of a Self-Evaluation Tool for Corporate Community Managers 33 3.6 Competence-Oriented Qualification in Digital Community Management 37 3.7 Facilitating Competence Oriented Qualification in New Work: Evaluation of a Platform Prototype 40 4. CONCLUSION AND IMPLICATIONS 44 4.1 Summary of Results 44 4.2 Design of the Platform Mock-Up 45 4.3 Scientific Implications 49 4.4 Managerial Implications 52 4.5 Organizational Classification 53 4.6 Methodological Limitations 56 4.7 Future Research Directions 57 4.8 Final Reflection 59 REFERENCES 61 PUBLICATIONS 71